Happyness
HAPPYNESS is the Tunisian brand specializing in the sale of perfumes and cosmetics since 1995. 14 stores (9 owned, 4 franchised, 1 international). A loyalty-driven beauty concept, embedded in the habits of Tunisian families for 30 years.
Total investment
88 600 EUR
Minimum personal contribution
59 066 EUR
Target countries
Locations
14
The concept
HAPPYNESS is a Tunisian brand specializing in the sale of perfumes and cosmetic and beauty products since 1995. It offers a wide selection of brands and items with impeccable service and personalized advice. With over 15 points of sale in Greater Tunis, Sfax, and other cities, HAPPYNESS values proximity to its customers.
Network specifics
- 30 years in business, 14 points of sale (9 owned, 4 franchised in Tunisia, 1 international)
- Specialist in perfumes and cosmetics: wide range, international brands, and selected products
- Central purchasing hub for the entire network (competitive prices, guaranteed quality)
- Accessible-premium positioning: high loyalty rate, multigenerational clientele
- 5-day training included in the franchise package
- Standardized visual identity, signage provided
- 5-year contract with territorial exclusivity
The concept in pictures
Photos
Videos
Happyness - Festival colors
The story of Happyness
Founder's Vision
The founders of HAPPYNESS had the ambition, in 1995, to democratize access to quality perfumes and cosmetics in Tunisia. These products were often reserved for an elite or travelers returning from abroad.
Their vision: to create welcoming stores, with quality human advice and fair prices, so that every woman and man can indulge without hesitation. Thirty years later, this mission remains intact - and this is precisely what explains the lasting loyalty of a clientele that returns from generation to generation.
Concept Values
• **Accessibility**: quality products at fair prices, for all budgets and all occasions
• **Advice**: trained teams to guide each customer in their choices with expertise and care
• **Loyalty**: a lasting customer relationship, built on trust and consistency for 30 years
• **Selection**: a rigorous assortment of brands and products tailored to the market and Tunisian tastes
• **Sustainability**: 30 years in existence and 14 stores testify to a solid and sustainable business model
Reason for franchise development
HAPPYNESS is expanding its franchise to cover Tunisian areas that are still underserved. The franchisee benefits from a brand with 30 years of history, an assortment provided by the central hub, and training in beauty sales techniques.
The HAPPYNESS franchise:
• Central purchasing hub for sourcing perfumes and cosmetics (quality + price)
• 5-day training: beauty advice, sales techniques, store management
• Strong visual identity and standardized signage provided
• Territorial exclusivity by area
Where Happyness is looking to open
Select a country to see the regions open for development.
24 regions recorded for Tunisia.
Financial and contractual terms
Entry Fee
0 EUR
Minimum personal contribution
59 066 EUR
Royalties
0% of revenue
Advertising Fee
1% of revenue
Total Investment
88 600 EUR
*Excluding commercial space
Contract Duration
5 years
Average Surface
80 m2
Training
5 days
Figures are indicative and may vary depending on location and size of premises.
The profile Happyness is looking for
How demanding the brand is on each family of criteria, and what it expects in detail.
Financial capacity
83 %High4 of 4 criteria selected · 18% of the total weight
- Minimum personal contribution requiredHigh
- Needs external financing accessHigh
- Needs financial resilienceMedium
- Needs safety cash bufferMedium
Commercial skills
83 %High4 of 4 criteria selected · 18% of the total weight
- Brand promotion skills requiredHigh
- Conversion and loyalty skills requiredHigh
- Frequent customer interaction requiredMedium
- Local sales actions requiredMedium
Local roots
83 %High4 of 4 criteria selected · 18% of the total weight
- Geographic proximity is keyHigh
- Local opportunity understanding requiredHigh
- Local market knowledge requiredMedium
- Local partner network building requiredMedium
Availability and involvement
75 %Medium4 of 4 criteria selected · 16% of the total weight
- Network actions participation requiredHigh
- Daily involvement requiredMedium
- Frequent field presence requiredMedium
- Full-time availability requiredMedium
Management and autonomy
75 %Medium4 of 4 criteria selected · 16% of the total weight
- High autonomy requiredHigh
- Daily operational decisions requiredMedium
- Daily team management requiredMedium
- KPI monitoring requiredMedium
Industry experience
67 %Medium4 of 4 criteria selected · 14% of the total weight
- Prior industry experience requiredMedium
- Similar experience improves performanceMedium
- Specific know-how requiredMedium
- Technical or regulated operations requiredMedium
How to become a Happyness franchisee
The journey Happyness has set out.
Contact request on the platform wefranchiz.com
Visit to a store in the network and meeting with management
Application file
profile, area, proposed location, financial capacity
Feasibility study and site approval
Signing of the franchise agreement (5 years)
Initial training
5 days - beauty advice, sales techniques, store management, merchandising
Opening
delivery of initial stock, installation of signage
Follow-up
central replenishment, new seasonal ranges, quality visits
Frequently asked questions about franchising
The points that most often stop a candidate, answered plainly.
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