Brand heritage
Founded in Belgium in 1971, Quick is the burger institution in French-speaking Europe. Its 50 years of history give it immediate recognition among Moroccans and MREs who grew up with the brand.
Quick Maroc
Quick Maroc, a Belgian brand founded in 1971, is the reference for halal burgers — famous for its Giant flame-grilled burger. Ténor Restauration: 8 restaurants in Rabat, Casablanca, Marrakech. Goal: 15 locations by 2026.
Total investment
274 842 EUR
Minimum personal contribution
165 107 EUR
Target countries
Locations
500
The concept
Quick Maroc: the taste of coming together, halal style
Born in Belgium in 1971, Quick is an institution in the European burger scene. Its secret weapon: theGiant, flame-grilled, with its unique sauces that generate unparalleled customer loyalty. A challenger to McDonald's and Burger King in French-speaking Europe.
The Moroccan adventure
In 2014, Quick chose theTénor Groupas the master franchisee for Morocco. First restaurant in Rabat in 2016. Since then: 8 locations in Rabat, Casablanca, Marrakech, and El Jadida — in city centers, drive-thru, and Travel (partnership with TotalEnergies in Tanger Med and Khémisset). Goal of 30 restaurants, including 20 franchises. All 100% halal,certified IMANOR.
A strong positioning
Quick enjoys immediate recognition among urban dwellers and Moroccans living abroad who grew up with the brand. In an expanding market, Quick stands out with an iconic taste that its competitors cannot replicate.
Join Quick Morocco
Becoming a Quick franchisee means partnering with a historic brand backed by Ténor Restauration: a turnkey concept, comprehensive training, marketing tools, and on-the-ground support.
The franchisor is looking for rigorous entrepreneurs capable of upholding Quick's standards on a daily basis.
Network specifics
- 100% halal certified by IMANOR: all meats are certified by the Moroccan Institute for Standardization. A non-negotiable commitment, tailored to the expectations of Moroccan consumers.
- Challenger positioning: Quick enjoys immediate recognition among Moroccan consumers and expatriates who grew up with the brand in Europe. The Giant and flame-grilling generate a recognition and loyalty that few brands can claim.
- Hybrid model of company-owned/franchise: Ténor Restauration operates flagship restaurants directly to establish the brand, then gradually opens the network to selected independent franchisees.
- National marketing support: coordinated campaigns, social media, exclusive seasonal recipes in Morocco — managed from the head office for all restaurants.
- Deployment formats: Solo Drive (standalone unit with drive-thru service), City Center (integrated in shopping malls or pedestrian streets), Food court (space in malls and large shopping centers) and Travel (at TotalEnergies stations on major highways). A flexible model that adapts to local opportunities.
The Quick Maroc concept
What the network offers, and what it expects from a franchisee.
Transmitted know-how
The Giant, flame-grilled with its unique signature sauces, is the heart of the Quick concept. These unique recipes, passed on to each franchisee, generate customer loyalty that no competitor can replicate exactly.
Initial training
Chaque franchisé suit un programme de formation complet avant l'ouverture : production, management d'équipe, standards qualité et service client. Vous démarrez opérationnel dès le premier jour.
Network support
Ténor Restauration accompagne chaque franchisé sur le terrain : audits réguliers, support opérationnel et outils marketing. Vous n'êtes jamais seul face au quotidien d'un restaurant Quick.
The concept in pictures
Photos
Videos
Découverte du réseau Quick Maroc
Concept Quick de A à Z
Quick réinvente ses classiques avec la gamme ClassiQ
The story of Quick Maroc
Founder's Vision
Jamal Hamdouch, General Director of Ténor Restauration,has a clear conviction: Morocco is ready for quality, halal, international fast food."We don't just sell burgers. We create jobs, we train teams, we build a network that meets the expectations of a new generation of Moroccans."
Ténor Restauration's stated ambition is to cover the major Moroccan cities — Casablanca, Rabat, Marrakech, Fès, Tanger, Meknès — with a network of 30 restaurants, including 20 franchises. Each opening is an opportunity for a local entrepreneur to partner with a global brand while anchoring their business in their community.
Concept Values
•Consistent quality: standardized and controlled recipes, selected ingredients, a recognizable taste from one restaurant to another.
•Certified halal: all meats served in Morocco are 100% halal, certified by IMANOR (Moroccan Institute for Standardization). A clear commitment to the expectations of Moroccan consumers.
•Customer proximity: fast, warm, and accessible service, at the heart of busy neighborhoods and shopping centers.
•Human development: Quick Maroc recruits and trains its teams locally, with skill development programs at all levels.
•Shared entrepreneurship: a franchise model that involves local entrepreneurs in the development of the network, with the technical and logistical support of the group.
Reason for franchise development
Quick has been expanding through franchising since 1991 in France — it's a deep-rooted DNA, not just a growth option among others. In Morocco, Ténor Restauration made the same choice: to rely on local entrepreneurs to accelerate the deployment of the network across the entire territory.
The model is clear: Ténor Restauration manages its own restaurants in strategic areas to demonstrate the profitability of the concept, then opens the network to selected franchisees who bring their local grounding and entrepreneurial commitment.
For the franchisee: a recognized brand from day one, a tested concept, provided marketing tools, and on-the-ground support. For Quick and Ténor: franchising allows for multiple openings without multiplying risks — a partnership based on shared performance.
Where Quick Maroc is looking to open
Select a country to see the regions open for development.
CasablancaRabatMarrakechTangerFèsMeknès
6 regions recorded for Morocco.
Financial and contractual terms
Entry Fee
27 472 EUR
Minimum personal contribution
165 107 EUR
Royalties
6% of revenue
Advertising Fee
4% of revenue
Total Investment
274 842 EUR
*Excluding commercial space
Contract Duration
9 years
Average Surface
400 m2
Training
45 days
Figures are indicative and may vary depending on location and size of premises.
The profile Quick Maroc is looking for
How demanding the brand is on each family of criteria, and what it expects in detail.
Availability and involvement
100 %High4 of 4 criteria selected · 19% of the total weight
- Daily involvement requiredHigh
- Frequent field presence requiredHigh
- Full-time availability requiredHigh
- Network actions participation requiredHigh
Management and autonomy
100 %High4 of 4 criteria selected · 19% of the total weight
- Daily operational decisions requiredHigh
- Daily team management requiredHigh
- High autonomy requiredHigh
- KPI monitoring requiredHigh
Commercial skills
100 %High4 of 4 criteria selected · 19% of the total weight
- Brand promotion skills requiredHigh
- Conversion and loyalty skills requiredHigh
- Frequent customer interaction requiredHigh
- Local sales actions requiredHigh
Financial capacity
92 %High4 of 4 criteria selected · 17% of the total weight
- Minimum personal contribution requiredHigh
- Needs financial resilienceHigh
- Needs safety cash bufferHigh
- Needs external financing accessMedium
Industry experience
83 %High4 of 4 criteria selected · 15% of the total weight
- Similar experience improves performanceHigh
- Technical or regulated operations requiredHigh
- Prior industry experience requiredMedium
- Specific know-how requiredMedium
Local roots
58 %Medium3 of 4 criteria selected · 11% of the total weight
- Geographic proximity is keyHigh
- Local market knowledge requiredMedium
- Local opportunity understanding requiredMedium
How to become a Quick Maroc franchisee
The journey Quick Maroc has set out.
Contact request
You sign up on the platform to create your "My Wefranchiz" account for free, then take the "Franchi'Fit" quiz to assess your matching with the brand. Based on your results, you can request to be contacted directly via internal messaging.
Selection interview
The brand analyzes your matching results and invites you for an initial discussion. You discover the concept from the inside, meet the team, and together validate the coherence of your project with the network's expectations.
Feasibility study
You jointly assess the viability of your project: geographical area, location, market potential, and financial capacity. The brand provides you with the Pre-Contractual Information Document (DIP) for an informed decision.
Contract signing
You sign the franchise agreement and officially join the network. The contract defines your rights, obligations, exclusive territory, and the duration of the partnership.
Training and Opening
You benefit from comprehensive initial training alongside the brand. The franchisor supports you during the opening and ensures ongoing follow-up: quality audits, operational support, and network developments.
Frequently asked questions about franchising
The points that most often stop a candidate, answered plainly.
Quel profil Quick Maroc recherche-t-il pour ses franchisés ?
Quick Maroc cherche un entrepreneur ou investisseur impliqué dans l’exploitation au quotidien, avec une expérience en management (retail, restauration ou services) et une capacité financière solide. Le candidat doit être en mesure de recruter et piloter une équipe. Un apport personnel minimum de 60% du coût global du projet est requis, ainsi qu’un casier judiciaire vierge.
Quel est le budget à prévoir pour ouvrir un Quick Maroc ?
Le droit d’entrée varie entre 300 000 et 500 000 MAD HT selon le format retenu (Solo Drive, Centre-Ville, Food Court ou Travel/Station Services). Pour un premier restaurant format Centre-Ville, il s’élève à 300 000 MAD HT à la signature, auxquels s’ajoutent 250 000 MAD HT par ouverture supplémentaire. Un apport personnel minimum de 60% du coût global du projet est exigé.
Combien de temps dure la formation avant l’ouverture ?
Quick Maroc prévoit un programme de formation complet avant l’ouverture du restaurant : production, management d’équipe, standards d’hygiène et de qualité, et service client. Sa durée exacte sera définie avec Ténor Restauration selon votre profil et votre niveau d’expérience.
Les produits Quick Maroc sont-ils certifiés halal ?
Oui, 100%. Tous les produits Quick Maroc sont certifiés halal par l’IMANOR (Institut Marocain de Normalisation). C’est un engagement fondamental et non négociable de l’enseigne pour le marché marocain, valable dans tous les restaurants du réseau.
Est-ce qu’on peut ouvrir un Quick dans n’importe quelle ville du Maroc ?
Ténor Restauration directs its locations towards major urban areas with high traffic. The priority cities are Casablanca, Rabat, Marrakech, Tangier, Meknes, and Fez. The site selection is subject to a zone study and validation by the franchisor before any commitment.
What are the fees to be paid once the restaurant is open?
The franchisee pays two monthly fees based on their net sales: 6% for network royalties and 4% for the national marketing fund. These rates are specified in the franchise agreement and apply from the first week of operation.
What is a franchise and how does it work?
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What is the DIP (Pre-Contractual Information Document)?
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