REMAX MAROC, launched in October 2025, is the master franchisee of the world's leading real estate brand. 2 active agencies (Tanger, Casablanca), Marrakech in progress. Goal: 100 franchises in Morocco. Global reach, local expertise.
Total investment
50 000 EUR
Minimum personal contribution
20 000 EUR
Target countries
Locations
2
Founded in the United States in 1973 by Dave Liniger and Gail Liniger, REMAX is now the most productive real estate network in the world: over 150,000 agents, nearly 9,000 offices, and a presence in more than 120 countries and territories.
On October 22, 2025, REMAX officially announced its entry into Morocco by granting master franchise rights to Rachida KHALIL and Bilal DABRI, Moroccan entrepreneurs with over a decade of experience in business development.
REMAX MAROC, based in Casablanca, has immediately integrated REMAX City (Tanger), the first REMAX office historically present in Morocco.
The ambition of REMAX MAROC:
- Open more than 40 real estate agency franchises across Morocco.
- Recruit over 1,000 qualified real estate agents.
- Capitalizing on the real estate momentum driven by CAN 2026 and the 2030 World Cup.
A strategic timing:
The Moroccan real estate market is experiencing significant growth. The influx of foreign investors, the community of Moroccans Living Abroad (MRE), major infrastructure projects, and the demand for second homes create an exceptional window of opportunity.
REMAX, with its global network and cutting-edge technological tools, is ideally positioned to capture the largest share. The platform remax.com showcases Moroccan properties to buyers in 120 countries.
Joining REMAX MAROC means accessing the most recognized brand in global real estate, with local support and immediate international visibility.
Network collaboration: REMAX offers a concept that bridges the gap between traditional physical agencies and independent agent networks. The model is based on creating large real estate hubs that bring together many independent agents (often between 10, 15, or many more per agency) in one physical location. This concentration allows for shared fixed costs and ensures better financial stability for the structure.
What the network offers, and what it expects from a franchisee.
Founded in 1973 in the United States, REMAX is the most recognized real estate brand in the world with 53 years of proven success across 120 countries. In Morocco, you carry a brand that your clients already know before you even open your door.
Every REMAX MAROC franchisee gains access to REMAX University, the most comprehensive real estate training platform in the world. Sales techniques, digital tools ... — you are operational and credible immediately.
Rachida KHALIL and Bilal DABRI, master franchisees actively on the ground in Casablanca, support you at every step — from opening your agency to recruiting your agents. You are never alone in facing the market.
The name REMAX generates trust and credibility among buyers, sellers, and investors — both local and international. The platform remax.com showcases your properties to clients in 120 countries from the moment you open.
Comment lancer une agence immobilière à succès ?
Le Maroc est le lieu où REMAX se développe
Nouvelles agences à Casablanca et Marrakech
Retour sur la présentation officielle de la franchise
Fonctionnement et avantages du réseau
REMAX dans les médias
REMAX dans le monde
Rachida KHALIL and Bilal DABRI acquired the master franchise rights for REMAX MAROC in October 2025 witha clear vision: to professionalize the Moroccan real estate market by bringing the international standards that local clients and the Francophone diaspora deserve.
Their conviction: Morocco is at a pivotal moment. CAN 2026 and the 2030 World Cup have triggered an influx of foreign investors. Moroccans residing in Francophone Europe — France, Belgium, Switzerland — are looking to invest in their home country with the security of a recognized global brand.
Their guiding principle: "Think global, act local." Utilize the power of the REMAX network — 150,000 agents in 120 countries — to connect the Moroccan real estate market to the world while grounding each agency in the local realities of its city.
Declared objective: 40 franchises and 1,000 agents by 2026, covering Casablanca, Rabat, Marrakech, Fès, Tanger, Agadir and beyond.
• Productivity: REMAX agents among the most productive in the world — more transactions per agent than any competitor.
• Ongoing training: REMAX University, the most comprehensive training platform in the global real estate sector.
• Think global, act local: global power and visibility, execution grounded in the realities of the Moroccan market.
• Integrity: total transparency with clients, strict ethical standards enforced in the 120 countries of the network.
• International openness: visibility on remax.com (120 countries, 40 languages) — a key asset for MRE clients and foreign investors.
REMAX has been developing exclusively through franchising since 1973 — it's the very DNA of the model. Each office is independently owned and operated, generating maximum entrepreneurial commitment in every local market.
In Morocco, joining REMAX is seizing a rare opportunity:
• A booming real estate market, driven by CAN 2026, the World Cup 2030, and investments from MRE (5 million Moroccans in French-speaking Europe).
• Areas still largely available: Rabat, Fès, Agadir, Meknès, Oujda, Kenitra ...
• Immediate international visibility on remax.com from day one.
What you get:
• The most recognized brand in global real estate, credible from day one.
• REMAX tools (CRM, platform, digital marketing, REMAX University).
• Direct support from Rachida KHALIL and Bilal DABRI — master franchisees actively on the ground.
Discover our development opportunities.
12 regions recorded for Morocco.
10 919 EUR
20 000 EUR
6% of revenue
2% of revenue
50 000 EUR
*Excluding commercial space
5 years
40 m2
30 days
Figures are indicative and may vary depending on location and size of premises.
How demanding the brand is on each family of criteria, and what it expects in detail.
4 of 4 criteria selected · 21% of the total weight
4 of 4 criteria selected · 20% of the total weight
4 of 4 criteria selected · 19% of the total weight
4 of 4 criteria selected · 19% of the total weight
4 of 4 criteria selected · 14% of the total weight
2 of 4 criteria selected · 7% of the total weight
The journey REMAX MAROC has set out.
You sign up on the platform to create your "My Wefranchiz" account for free, then you take the "Franchi'Fit" quiz to assess your matching with the brand. Based on your results, you can request to be contacted directly via the internal messaging system.
The brand analyzes your matching results and invites you for an initial discussion. You discover the concept from the inside, meet the team, and together validate the coherence of your project with the network's expectations.
You jointly assess the viability of your project: geographical area, location, market potential, and financial capacity. The brand provides you with the Pre-Contractual Information Document (DIP) for an informed decision.
You sign the franchise agreement and officially join the network. The contract defines your rights, obligations, exclusive territory, and the duration of the partnership.
You benefit from comprehensive initial training alongside the brand. The franchisor supports you at the opening and ensures ongoing follow-up: quality audits, operational support, and network developments.
The points that most often stop a candidate, answered plainly.
No. REMAX MAROC welcomes all profiles — entrepreneurs, executives, career changers. REMAX University trains you from A to Z before your opening. You enter without experience, and you start operational.
CAN 2026, the World Cup 2030, and investment from Moroccans living abroad are creating strong structural demand for real estate. The prime areas are still available. The first franchisees are building the network of tomorrow — today.
From the moment you open, your properties are listed on remax.com — 120 countries, 40 languages, millions of buyers including a large Moroccan community in Europe. No independent agency can offer this.
An independent agent works alone, with their own tools and only their local reputation. A REMAX agent relies on a global brand, certified training, effective digital tools, and a network of 150,000 professionals. The difference is the power behind every transaction.
Rachida KHALIL and Bilal DABRI, master franchisees actively working in the field, provide continuous support — regular training, quality audits, operational support. You are independent in your area, never isolated in your development.
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Dès le premier jour de formation, j'ai tout de suite été mise en confiance. L'ambiance fraternelle et le partage d'expertises m'ont immédiatement rassuré. On est plongés dans la peau d'un agent avec des outils internationaux puissants. Ce n'est que le début, mais je sais déjà que je construis un projet durable en grimpant pas à pas les échelons du réseau.
