Tunisie Booking

Founded in 2011 byKhaled Rojbi, Tunisie Booking has established itself as one of the major references in travel in Tunisia. Initially focused on the French market, the brand gradually expanded its activities to the Tunisian market, combining online booking with the development of physical agencies to better meet the habits of local customers.

Today, Tunisie Booking relies on a national network of33 agencies, including9 franchised agencies, and claims over300,000 satisfied customers, with an announced satisfaction rate of92 %and nearly90 % customer recommendations.

The brand's DNA is based on a simple idea: to make travel more accessible, simpler, and more reliable, through a combination of technology, local presence, customer advice, and a wide range of tourist offers.

The vision of the late Khaled Rojbi was to modernize travel distribution in Tunisia by creating an agency capable of connecting digital and local advice. Tunisie Booking has not only developed a booking platform; it has built a hybrid model where customers can book online but also benefit from human support in a nearby agency.

This vision has allowed the brand to meet a strong need in the Tunisian market: to offer competitive prices, a wide choice of destinations, and accessible customer service, while reassuring travelers through a physical network present in several regions of the country.

Accessibility
Tunisie Booking aims to make travel accessible to as many people as possible, with offers tailored to different budgets and customer profiles.

Proximity
The network of agencies allows for being close to customers, advising them, and supporting them in their choices of stays, organized trips, flight tickets, or Omra.

Trust
The brand relies on transparency, support, and customer service to reassure travelers before, during, and after their booking.

Innovation
Tunisie Booking has been one of the players contributing to the digitalization of travel booking in Tunisia while maintaining a human approach through its agencies.

Travel expertise
The brand offers a wide portfolio of services: hotels in Tunisia and abroad, organized trips, flight tickets, tours, and Omra.

Franchise development allows Tunisie Booking to accelerate its regional expansion while relying on local entrepreneurs capable of representing the brand in their city or region.

This model addresses three main objectives:

• (1) Strengthen Tunisie Booking's presence throughout Tunisia;

• (2) Provide customers with closer and more human access to travel services;

• (3) Enable entrepreneurs to join an already known brand, with a structured concept, a digital platform, and proven industry expertise.

The launch of the franchise program was announced in 2024, alongside theTunisia Franchise Show organized by WeFranchiz, with the goal of expanding the brand's franchise partner network.