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Help shape the future of franchising in Ethiopia
Date:
October 31, 2026 at 11:00 AM
Location:
Ethiopia
WeFranchiz is launching the first edition of its survey on franchising in Ethiopia.
Your responses will help assess the current state of the market, identify opportunities in the sector, and support the development of local entrepreneurship.
You are a :
*
Male
Female
How old are you ?
*
Under 25
25–34
35–44
45–55
56 and older
What is your professional status ?
*
Student
Employee
Entrepreneur/Business Owner
Artisan/Trader
Ethiopian from the diaspora
Unemployed
Other
If “Other,” please indicate your current status.
What is your level of education ?
*
High school diploma level
Bachelor's degree
Master's degree
Doctorate
Do you live in
*
Addis Ababa
Another city
If you select "Another city", please enter your place of residence.
*
Have you ever started or managed a business activity ?
*
Yes
No
Do you know what a franchise is ?
*
Yes
No
Have you ever heard of franchise brands operating in Ethiopia ?
*
Yes
No
Name one or two brands that you believe operate as franchises.
*
In your opinion, what is the main advantage of franchising ?
*
Brand recognition
Technical support
Brand know-how
Risk reduction
Other
If “Other,” please specify the main advantage.
Would you be interested becoming a franchisee ?
*
Yes
No
Maybe
If you were to open a franchise, which sector would you choose ?
*
Food & Beverage
Education/Vocational Training
Beauty/Health/Wellness
Automotive
Fashion/Apparel
Retail
Services
Other
If you select “Other,” please specify the sector you are interested in.
*
What budget do you think is necessary to start a franchise ?
*
Less than 5,000,000 ETB (≃30,000 USD)
Between 5 000 000 & 10 000 000 ETB (≃30 000 to 60 000 USD)
More than 10 000 000 ETB (≃60 000 USD)
I don’t know
If you were to start a franchise, would you need support ?
*
Yes
No
What support would you expect from a franchisor ?
*
Strong brand
Training and know-how
Assistance with financing
Marketing
Access to suppliers
Other
If “Other,” please specify your expectations.
Would you be willing to invest in an international franchise ?
*
Yes
No
Maybe
Can Ethiopian brands expand through franchising ?
*
Yes
No
I don't know
Would you be willing to invest in an Ethiopian franchise ?
*
Yes
No
Maybe
Have you ever visited a website or platform about franchising ?
*
Yes
No
Do you think franchises can create jobs in Ethiopia ?
*
Yes
No
I don't know
In your opinion, what is the main advantage of the franchise model for the Ethiopian economy ?
*
Job creation
Transfer of know-how
Attractiveness to foreign investors
Modernization of local commerce
Other
If “Other,” please specify the main advantage.
In your opinion, what is the biggest difficulty an entrepreneur may face when launching a franchise in Ethiopia ?
*
Financing
Access to information
Finding the right brand
Competition
Other
If you selected “Other,” please describe the major challenge you face when starting a franchise business.
Thank you for your participation in the preparation of the Ethiopia Franchise Barometer – 2026–2027 Edition! Your contribution is invaluable to the sector’s progress. Would you like to receive a summary of the results? Please enter your e-mail address below (optional) :
e-mail address
By participating, you agree that your responses may be used by WeFranchiz anonymously, for statistical purposes only, and will not be shared with third parties.
*
Register
