Help Shape the Future of Franchising in Kenya

You are a : *

MaleFemale

How old are you ? *

What is your professional status ? *

If "Other", please indicate your current status :

What is your level of education ? *

Where do you currently live ? *

If you selected "Another City/County" or "Outside Kenya", please specify your place of residence :

Have you ever started or managed a business activity ? *

YesNo

Do you know what a franchise is ? *

YesNoHeard of it, but don't know how it works

Have you ever heard of franchise brands operating in Kenya ? *

YesNo

Name one or two brands that you believe operate as franchises in Kenya :

In your opinion, what is the main advantage of franchising ? *

If "Other", please specify the main advantage :

Would you be interested in becoming a franchisee ? *

YesNoMaybe

If you were to open a franchise, which sector would interest you most ? *

If "Other", please specify the sector you are interested in :

What budget do you think is necessary to start a franchise ? *

Less than 4 000 000 KES (≃30 000 USD)Between 4 000 000 & 8 000 000 KES (≃30 000 to 60 000 USD)More than 8 000 000 KES (≃60 000 USD)I don’t know

If you were to start a franchise, would you need support ?

YesNoMaybe

What support would you expect from a franchisor ? *

If "Other", please specify your expectations :

Would you be willing to invest in an international franchise ? *

YesNoMaybe

Do you think Kenyan brands can expand nationally or internationally through franchising ? *

YesNoI don’t know

Would you be willing to invest in a Kenyan franchise ? *

YesNoMaybe

Have you ever visited a franchise platform or website ? *

YesNo

Do you think franchising can contribute to job creation in Kenya ? *

YesNoI don’t know

What is the main benefit of franchising for the Kenyan economy ? *

Job creationTransfer of know-how and skillsDevelopment of SMEs and entrepreneurshipAttraction of foreign investment and international brandsExpansion of successful Kenyan brandsModernization and professionalization of local commerceOther

If "Other", please specify the main benefit :

What is the biggest challenge when launching a franchise in Kenya ? *

Access to financing and upfront capitalLack of information on franchise opportunitiesFinding the right franchise brand to invest inComplex legal agreements and local regulationsFinding a suitable location at an affordable rentCompetition from local brands and the informal sectorRecruiting and training skilled local staffOther

If "Other", please specify the main challenge :

Thank you for participating in the Kenya Franchise Barometer — 2026–2027 Edition. Your contribution is invaluable to the sector’s progress. Would you like to receive a summary of the results? If so, please provide your contact details below :

By participating, you agree that your responses will be used by WeFranchiz for statistical purposes only. Your personal details will remain strictly confidential and will never be shared with third parties. *

Help Shape the Future of Franchising in Kenya

WeFranchiz is launching the first edition of its survey on franchising in Kenya.

Your responses will help us assess the current state of the franchise market, identify growth opportunities, better understand potential investors, and support the development of entrepreneurship in Kenya.